We seek core Patagonia product users, people who love to spend as much time as possible in the mountains or the wild. We are, after all, an outdoor company.We can hardly continue to make the best outdoor clothing if we become primarily an “indoor” culture. So we seek out “dirtbags” who feel more at home in a base camp or on the river than they do in the office."
-Yvon Chouinard, Let My People Go Surfing
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